Telethon

A telethon is a televised fundraising event that lasts many hours or days, the purpose of which is to raise money for a charitable, political or other cause.

Most telethons feature heavy solicitations for pledges by masters of ceremonies or hosts, who are often local celebrities or media personalities combined with variety show style entertainment such as singers, bands and instrumentalists. In some cases, telethons feature content related to the cause being supported, such as interviews with charitable beneficiaries, tours of charity-supported projects, or pre-taped sequences. The equivalent term for a radio broadcast is a radiothon; most radiothons do not include live entertainment.

In the United States, the first telethon used for political outreach occurred in 1960.

Source: Wikipedia